SDLC Partners, a renowned provider of customized digital solutions, and ThoughtForm Inc., a strategy + design consultancy, announce a new partnership.

Together, the Pittsburgh-based firms offer a new and powerful approach to executing and delivering innovation through digital products, services, and experiences.

Bringing 40+ years’ combined experience in the healthcare industry, SDLC Partners and ThoughtForm will initially focus on the unique needs of health systems and health plans, as well as medical device, pharmaceutical, and life sciences companies.

Digital innovation in these organizations is naturally complex because it involves not only strategic and technological challenges, but also thorny organizational and human ones. The new partnership offers leaders a proven, seamless process to weave all of these strands together from the beginning, using design thinking as a powerful catalyst.

Scott Barnyak, Chief Sales & Marketing Officer, and co-founder at SDLC Partners highlights the need. “We’re working together to accelerate healthcare’s digital vision. The pandemic amplifies an already-pressing need for organizations across the healthcare continuum to transform, and the time to act is now. We see a great opportunity to help clients reimagine the member and patient experience while speeding their migration to a complementary virtual, digital, and in-person care model.”

The partnership is designed to meet that need. “Speed is of little value unless a project meets true needs, rolls out successfully, and wins in the market. Our design-driven process enables leaders to capture the best insights of the organization into the solution while aligning teams to execute smoothly. Design the strategy, the solution, and the implementation—all in a collaborative and adaptive way. And now, this process is also informed by deep expertise in process and technology,” explains Norm Goldberg, Principal and Strategist at ThoughtForm.

Steve Frank, Principal and Director of Business Development at ThoughtForm highlights the natural fit of the partnership. “Over several years we’ve seen our synergies in how we approach and partner with customers. We offer complementary skills. We’re both highly collaborative, practical, and meet the customer where they are in their digital transformation journey. We roll up our sleeves and make things happen.”

“Customers are asking for practical ways to rethink their digital strategy and approach to innovation. The pairing of ThoughtForm and SDLC Partners accelerates the right digital roadmap through a one-stop shop. It’s the kind of collaboration that delivers greater value to clients,” states Chris Simchick, SDLC Partners’ CEO and Co-Founder.

For more information on the collaborative products and services offered through the partnership, contact or

About SDLC Partners, L.P.

SDLC Partners, L.P. is an essential leader of the Pittsburgh technology and business ecosystem. As a consultancy focused on delivering high-performance solutions for connecting business and technology, they have grown into a 400+-person firm, garnering awards and attention from the Pittsburgh Technology Council, the Inc. 5000, the Pittsburgh 100, and E&Y’s Entrepreneur of the Year.

About ThoughtForm


ThoughtForm is a strategy + design consultancy. We help companies build more value into their boldest ideas. Then we make that value visible through compelling design. The result: powerhouse initiatives, energized teams, and seriously game-changing launches.

We can help you Achieve Real Results

Contact Us