Four Reasons Automation Impacts Every Part of the Business
According to our partner, UiPath, “Digital transformation has become a central feature of business strategies for almost every organization, large and small. Using digital technologies to automate business processes has become a focus for delivering the benefits of transformation initiatives.” We believe that Intelligent Automation (IA), including Robotic Process Automation (RPA), will focus on two themes – the value of automation in de-risking an organization and optimizing operations.
A Gartner survey found that business leaders worldwide ranked RPA as the 2nd most important transformational technology when just a year earlier, it ranked 9th.Source:
Gartner Technology Industry Innovation Survey
As business and technology leaders travel deeper into their automation journey, they come to realize that automation has a major role to play in helping deliver on four key business drivers: business growth and resilience, operational efficiency, customer experience, and employee experience. While many organizations start with automation technology to deliver tactical savings and efficiency, they soon realize the strategic and competitive advantages that automation brings to the entire enterprise
Business Driver #1:
Automation Supports Business Growth & Resilience
According to UiPath, “The emergence of intelligent automation—the integration of RPA with AI and other disruptive technologies—is enabling new levels of agility as enterprises across the globe wrestle with highly competitive and unpredictable business environments and rapidly evolving operating models…”
Automation enables continuous improvement through increased process optimization and streamlining human effort, systems, and data flow. Organizations are using AI to realize greater business continuity, growth, and flexibility in four areas:
- Break down data silos and improve accuracy and access across systems without additional, manual effort.
- Digitize and standardize key processes and operations the organization relies upon.
- Innovate despite legacy technology by deploying automation technologies that fill the gaps and push progress further, faster.
- Free up human resources, creativity, inspiration by eliminating burdensome, uninspiring aspects of initiatives and roles.
Business Driver #2:
Automation Drives Operational Efficiency
Automation holds the potential to improve all aspects of operations, not just a few back-office processes. Many organizations are using IA to enable three goals:
- Increase productivity by minimizing manual effort, freeing human resources to focus on higher-level tasks, but by also removing roadblocks to streamlined effort and less rework. For example, robots can continue to process inquiries, sales requests, and customer service questions after local business hours.
- Quicker turnaround for sales and production is possible by streamlining both the underlying processes as well as the communication among staff, partners, suppliers, and customers.
- Improve supply chain performance by smoothing out data flow into systems and documentation throughout the sales-product-delivery process.
- Increase collaboration and innovation by unlocking data held in legacy systems and automating its availability, and accuracy, across multiple systems and organizations.
Business Driver #3:
Automation Improves Customer Experience
Customers should be at the center of any digital strategy. Many organizations are using IA to enable three goals:
- Build deeper relationships with customers by streamlining administrative and data tasks to allow greater focus on the human-to-human interaction and need. For example, robots are increasingly being teamed with chatbots to transform the contact center experience.
- Speed up customer response and attention by automating communication and data-heavy administrative tasks that comprise queries. For example, robots can extract data from multiple systems, assign follow-up to sales, and suggest additional steps or content for value-added communication.
- Support informed decision-making by automating manual data culling needed for sales and product leaders to decide which tactics to deploy and which customer needs to address. For example, bots can automate alerts and push key data to suppliers, partners, and decision makers to enhance flexible and fast updates to production or sales.
Business Driver #4:
Automation Enhances Employee Experience
Companies need to leverage talent and lower the acquisition and retention cost of employees they want to keep. Automation provides a greater incentive to employees by lessening burdensome aspects and challenging higher levels of input, achievement, and job satisfaction.
- Automation can free resources for up-skilling and re-skilling, which maximizes the value and potential of every employee.
- Happier employees lead to more satisfied and well-attended customers.
- Allowing employees to work at the upper end of their qualifications.
- Unlocking time and mental capacity to solve complex problems with greater creativity.
Maximize the Strategic and Tactical Value of Intelligent Automation
Your business growth objectives have become synonymous with an automation approach to every aspect of operations. Our IA team has a comprehensive approach to automation that quickly identifies and vets opportunities and supports your strategic priorities.