Four CMO Trends We See

The role of Chief Medical Officer (CMO) – whether in the payer, provider or vendor space – used to be one of liaison between physicians and management along with ultimate responsibility for patient safety and care quality.

Back in 2003, the New England Journal of Medicine reported that clinicians failed to provide appropriate care 50 percent of the time. CMOs were called the “go-to” person when it came to resolving quality and patient safety issues like this.

Today, not only are quality and safety still top priorities, but CMOs are increasingly becoming a fulcrum for four strategic directives:

  1. Transform services and care delivery in light of value-based drivers and consumerism
  2. Respond to digital technology drivers
  3. Move care models beyond traditional inpatient locales
  4. Improve the experience of, both, patients and medical staff

Here, we highlight these four trends requiring CMOs to stretch further as their role expands more strategically beyond quality and safety. These trends are particularly poignant for new CMOs who may, initially, focus on transformation and transition into more operational, efficiency goals as they establish their strategic plans.

Planning an omnichannel strategy that centers mainly around technology

Trend 1:
Transformation Chief

CMOs are charged with leading many aspects of transformation within their organizations, particularly how enterprise-wide initiatives affect patient safety, care quality and physician engagement. This trend started as far back as 2012 and has accelerated as care transformation is driven by payment reform and market forces.

The Result?
CMOs are looking for ways to transition some of their quality and medical staff responsibilities to capable team members so that they can focus on improving the value that care provides throughout the continuum.

Read On!
One way for CMOs to uncover opportunities to improve the value of care is through Value Stream Mapping. It’s an enlightening exercise to reveal strengths in care and areas for optimizing value.
Read our article.

Creating customer experiences from a very narrow view

Trend 2:
Digital Change Agents

United Healthcare’s CMO recently highlighted five digital trends that are reinventing their role as well as how clinical services are delivered.

CMOs are partnering across the c-suite to set the strategy technologies like remote-monitoring, artificial intelligence, block-chain and other digital methods of care. As the preeminent clinical quality and safety executive, CMOs are leading the cultural change that affects patients, medical staff and performance outcomes.

The Result?
CMOs are on the front-line of transformation projects, addressing access, value and clinical performance via technology.

Forcing customers to fit into your omnichannel strategy rather than fit their preferences

Trend 3:
Care Model Innovator & Tech Advocate

CMOs are working within systems that encompass the full continuum of care, expanding beyond single locations of care to provide patients with ongoing, comprehensive health management. These enterprise-wide initiatives, such as care coordination and population health management, call on CMO leadership that understands the value of data and technology to facilitate improved outcomes.

The Result?
CMOs are delving more into data and technology as they drive the policies and programs that deliver new care models to patients/members beyond brick-and-mortar.

Read On!
This article shares real-world healthcare examples of how we used bi-modal thinking to help healthcare clients improve care and service for patients and those who care for them.

Inadequately addressing interoperability across the customer journey

Trend 4:
Champion for Improving Patient & Physician Experiences

CMOs are charged to spearhead safe and quality care for patients and advocate for the needs of physicians in a rapidly-changing value-based pay and performance ecosystem. In today’s digitally-driven environment, both patients and physicians want digital experiences that make their work and lives easier, and deliver desired data in simple, actionable forms. This is where clinical and digital combine to create a positive or poor experience.

The Result? 
CMOs are key leaders in strategies that improve the patient experience while addressing physician burnout. Technologies that utilize AI – like Robotic Process Automation – can go a long way to increase efficiency, flexibility and create more seamless experiences.

Read On! 
Looking for ideas on how AI technologies that can improve your patient and physician experiences and deliver greater satisfaction? Read about these Top 10 Hot AI technologies.

How is your CMO role changing?

You’re tasked with new challenges that didn’t exist just a few years ago. Whether from regulation or market drivers, the CMO role has a greater responsibility and opportunity to ensure quality and safety, along with improved performance and satisfaction.

For over a decade, SDLC Partners has worked alongside medical leaders in payer and provider organizations to bring together the “best of” strategy, process and technology to help them improve efficiency and achieve operational and performance goals.

Contact us to connect with our healthcare experts at SDLC Partners.

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