Abstract: Unwieldy Website Reimagined for Modern User Experience
A $3B integrated health network, serving nine counties and four states, had a Drupal7 based website with over 5,000 pages. The legacy site had become unwieldy and challenging to manage. Additionally, the site needed to evolve to fit consumer desires while improving user flow.
SDLC Partners became an integral part of the client’s team, providing strategic leadership; Agile project management, oversight, and process improvement; application/web development; quality assurance; and Robotic Process Automation.
Our team and contributions enabled the new website to go live in just ten months. Not only was the project delivered in record time, but the new site saw an increase in traffic despite typical downturns new websites experience as visitors adjust to the change to experience. While other providers were seeing a decrease of appointments due to the COVID-19 pandemic, our client saw an 11 percent increase in requests for appointments since launch.
Challenge: Big, Bloated Web Site Needed a Content Management, User Experience, and Quality Overhaul
The client had a Drupal7 based website with over 5,000 pages. The legacy site had become unwieldy and challenging to manage. The site needed to evolve to deliver features and content that consumers want more of while simplifying and improving the flow and digital experience for all users.
They wanted a consistent user experience and needed a modern content management system that could provide the structure and functionality to meet the website contributors’ needs and the requirements of team members who have to store and access content unrelated to the website delivery.
The website needed to deliver new functionality and features to meet the growing sophistication of medical care and healthcare services while addressing consumer demand for fast, easy-to-find user content.
Solution: Creating a Sleek, Modern, and User-Friendly Web Site Experience
SDLC Partners became an integral part of the client’s team, providing a variety of technical and non-technical expertise, services, and support.
Agile Project Management
We designed the best team construction, assisting the client in improving digital project management processes and evolving into a more Agile environment. We suggested proper roles and functions to carry out the website project plan. We made recommendations for executing project management, as well as provided a scrum master and analyst, functioning as true product owners and informing the strategies and user stories.
Application & Web Development
SDLC Partners provided a lead developer and mid-level developers to provide technical recommendations, perform code reviews, and complete the most complex work.
Robotic Process Automation
The client tapped our Intelligence Automation team to provide an RPA solution to streamline the thousands of website pages, data, and content fragments to transition content into the new website coding architecture. Automation technology was invaluable and saved many months by processing over 1,300 newsroom items, 500 education and marketing campaigns, and 900 location records.
“The SDLC Partners team helped us achieve all of our enterprise website goals. Their scrum team blended seamlessly with our design and business teams and helped us modernize and streamline our website. Execution focus of the SDLC team ensured that our digital front door leads our healthcare customers, employees, and stakeholders to the right AHN services, medical information, and support.”
Manager, Enterprise Web Platforms, Atlas Labs
Results: Launching a New Web Site to Immediate, Increased Traffic, and Engagement
Our team and contributions enabled the new website to go live in just ten months, streamlining a voluminous 5K-page website down to 2K pages and creating a consistent, streamlined user experience for all users – patients, visitors, physicians staff, volunteers, and community.
Not only was the project delivered in record time, but the new site saw an increase in traffic despite typical downturns new websites experience as visitors adjust to the change.
While other providers saw a decrease in appointments, due to the COVID-19 pandemic, our client saw an 11 percent increase in requests for appointments since launch, as well as an 18 percent increase in phone calls – mostly for appointments – and a 126 percent increase in online scheduling through the new website during the pandemic.
SDLC Partners Delivers Large-Scale Digital Project Success
Contact SDLC Partners to learn how we can deliver new digital experiences for your customers and employees, leveraging modern technology, Agile project management, and intelligent automation. We can help you streamline content management, ensure user engagement and flow, as well as leverage user-centered design and technical quality assurance to deliver clean, organized, and compelling web content quickly.